Teh Guardian FTW!!!1!
A tiny, subtle hack on TheGuardian.com
I’ve made a little hack called TehGuardian.com — it inserts random grammar and punctuation mistakes into TheGuardian.com. Can you spot the mistakes?
You may remember that in 2013 The Guardian rebranded online as The Guardian. No, I thought it was a bit odd too. Something to do with guardian.co.uk changing to theguardian.com
Now, if you saw that happening, what would your immediate reaction be?
Of course. Same here. I went to my usual domain registrar site, and whacked in thegrauniad.com but obviously they’d thought of that.
So I typed in “tehguardian.com”, “teh” being the proper way to spell “the” on the internet, and gosh. Would you look at that? Somehow nobody had thought to buy it. And I use one of those one-click domain registrars. And I was feeling mischevious. And…
Well, it sat there in my list of domains until I was at Hack The Space this weekend. It was an “art hack” in the turbine hall of the Tate Modern. Quite the environment in which to hold a hack day! Check it out:
I’d come with one idea, but after some aborted conversations about it I was feeling a little bit blocked and uninspired. And it was coming up to midnight.
Sometimes, the best way to unblock yourself is to have a second canvas. A bit of time spent doing something entirely unrelated can release creative energy in your "main thing" (more on that in a separate post).
So I did a “comedy hack”. I was telling Pascal Auberson and Bill Thompson, two of the other hackers about the fact that I owned the domain, and there were about seven of the Guardian team in the room, and well, wouldn’t it be really funny to demo something on-stage that was a hack on their site?
And we riffed about what it could be, and somehow we found ourselves laughing about how it would be wonderful to take the piss out of the reputation that the Guardian, probably unfairly nowadays, has for typos in published articles.
By inserting our own mistakes into the Guardian’s articles.
A couple of hours of scrappy hacking later (between 1 and 3am, I must add) I’d coded and deployed my little comedy hack:
It’s the Guardian website as we know and love. But every single article page has up to five grammatical errors introduced into it.
So if you make the mistake of typing in “teh” instead of “the” when you try to reach the Guardian, you’ll also receive a slightly glitchy version back.
It’s quite subtle. Probably my subtlest hack yet.
Every article that you read via tehguardian.com is exactly the same as an article on theguardian.com except that I have introduced incorrect Oxford commas, instances of “s’s” where it should be “s’”, swapped “they’re” for “their” and a handful of other grammar-pedant-traps.
Here’s an example:
So why do this?
It’s great for winding up Guardian authors
You can now message anyone who’s written for the Guardian and wind them up by asking if they really did mean to use an Oxford comma. And are they aware that it should be “s’”, not “s’s”, and surely they know the difference between “its” and “it’s”… Then wait for the inevitable “d’oh!” moment when they realise they’ve been had.
It’s great for winding up pedants
Use it as spurious support for your own grammatical inadequacies. What do you mean Mr or Mrs random online pedant? I most certainly do know how to use an apostrophe correctly - look, even the Guardian do it like this nowadays!
This is a very silly thing to do and will probably get me in a wee bit of trouble. But a hack day without a comedyhack isn't really a hack day. I enjoyed that when I was talking to Bill Thompson about this he told me that back in the day, one of the early versions of the Guardian site ran from a SPARCstation sat on his desk!
It could be educational
Helen Jeffrey from the London Review of Books took one look at this and said, "You know, this could be a valuable educational tool! You could use it to train proof-readers".
I nodded and pointed out that of course I’d meant it to be a valuable educational tool all along. Absolutely I did. Honest.
It’s a good idea though — maybe I could gamify this slightly so that you have to click on the mistakes to score points? A leaderboard of pedants?
It could be serious
But the serious point I’d like people to take from this hack is the following.
The browser manufacturers are trying to hide our URL bar from us. Sure, that could be fine in a lot of cases. But when you’re looking at a page, and you’re not quite sure if you’re looking at the real thing, even if it looks like the real thing, you can always look up and check it out.
If we keep going down that path I do worry about that missing context and the ability to check the validity of what you're reading or seeing.
Sure, this is just a few stray pieces of punctuation, but I could just as easily have inserted anything else into these pages and served them to the user.
I’m hoping the Guardian folk have a good sense of humour. And I’ve already put a “Do not index” rule in the robots.txt so it’s not going to cause any SEO trouble. But hey, I’m aware that companies often have to do the “brand protection” thing. I’ll see… but for now, it’s just a cute little hack that raised a few smiles at the Tate Modern’s first ever hack day.
Here’s Ken Lim, who was at the event with me and responsible for moving from guardian.co.uk to theguardian.com. Oops! He took it in good humour though!
How it works
Here’s a quick technical overview if you’re interested. Code is on Github.
Every request coming in to my tehguardian.com site, grab the corresponding url from theguardian.com. Swap out all instances of “theguardian”, “the guardian”, “The Guardian” for their equivalent “teh” versions (so all internal links work and you can navigate as usual).
Parse the page with Ruby’s Nokogiri library.
Scan the page for the main content area, and if it is present, scan inside it for “defacement candidates”. This is a recursive function that looks for any piece of text containing “and”, “‘s”, “s’” or “they’re”.
Then, generate a random “seed” for the URL. This is so that we can consistently deface the page for visitors - so the mistakes will always be the same mistakes on each page view of an article.
Sort the “defacement candidates” using a random function based on that seed. Then pick the first five.
Then for each of those five elements, deface them by either swapping an “and” for “, and” (introducing an Oxford comma), replacing “‘s” for just “s”, replacing “s’” for either “s’s” or “s”, or perhaps “they’re” for “their” or “there”.
Then tell Nokogiri to render out as HTML and serve it up!
There’s some caching in their with Memcache too so that it can handle a fair load for a free Heroku instance.
That’s it! If you have a comment or suggestion, let me know on Twitter — I’m @stef.